The much-heard and the much-anticipated VR headset is about to hit the store shelves very soon which has got a lot of people excited already. Oculus, a company that started making VR headsets for $1500 a year ago, now has a $199 VR fully autonomous headset that doesn’t require a computer or a phone. The standalone VR headset, Oculus Go, was revealed in Oculus developers conference on Wednesday.
The $199 price tag has a history of success attached to it. Steve Jobs was the first one to have come up with this price for its iPod Mini, which at that time, was marketed as a “magic” price. The legacy was then continued by similarly pricing other Apple products like the iPhone 3GS in 2008.
The $199 strategy was such a big hit that every other smartphone maker on the market went with it.
A price tag of less than $200 leaves a significant psychological impact on the users that the product is affordable even when it isn’t always. It’s possible that some products are a real deal for $199 but that’s not always the case. From the consumers’ perspective, they always find a below-$200 gadget cheap.
About Oculus VR Go
Let’s discuss the two problems that Oculus VR Go is going to solve, apparently. Well, obviously, the first one is the price. It’s true that VR headsets are pricey; Oculus Rift, the Oculus’s full-fledged VR headset itself is for $399 while the HTC VIVE is now available for $599. There are other headsets that don’t even count in close-to-affordable headsets’ league, like Microsoft’s HoloLens that costs thousands of dollars and is thus only sold to businesses and developers.
The other issue is the added appendage that you need to connect the VR headset. For instance, both HTC VIVE and Oculus Rift require top-of-the-range PCs to run the VR content and games. Which means, a few thousand dollars more. So by coming out as a standalone headset, this issue is resolved too.
But all of this comes at some downgrades. Obviously, you can’t expect the Oculus Go to match the Oculus Rift. But there’s a lot that’s compromised. Like, there’s a controller included that tracks the motion of your hand. But there’s only one controller so only one of your hands will be tracked. Then, the headset can’t even track the movement of your hands in space because the motion trackers are fewer on the Oculus Go when compared with Oculus Rift. Also, note that you can only use Oculus Go to access content within the headset, i.e. you can’t connect it to your PC to play games or do something powerful with it.
With its WQHD 2560 x 1440 LCD Lenses, Oculus Go is expected to deliver decent-quality VR content. It’s also expected that the headset will be equipped with a powerful Qualcomm Snapdragon and loads of RAM.
The Oculus Go because of its portability could be the go-to headset that you can take anywhere and experience VR content without having to jeopardize your phone’s screen. It’s the all-in-one VR solution packed in one box.
The Oculus Go is the beginning of a new era; a scary one of course, where the majority would be living inside their headsets to experience social media, streaming videos, etc.